L3Pearson BTEC International Level 3
Marketing
You'll study digital marketing strategy, brand development, market research and analytics and campaign management. A Pearson BTEC International Level 3 Extended Diploma: 1,080 guided learning hours, equivalent in size to three International A Levels.
Full title: Pearson BTEC International Level 3 Extended Diploma in Marketing
- Level
- Level 3Extended Diploma
- Size
- 1,080guided learning hours
- Units
- 8 mandatoryplus 7 optional listed
- For
- Ages 16 to 18typically
01What you'll study
Four areas of study.
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Digital Marketing Strategy
Master SEO, social media marketing, content creation, and e-commerce analytics to drive measurable results.
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Brand Development
Create compelling brand identities, messaging frameworks, and positioning strategies for competitive markets.
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Market Research & Analytics
Use data insights, customer segmentation, and performance metrics to inform marketing decisions.
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Campaign Management
Plan, execute, and evaluate integrated marketing campaigns across multiple channels and touchpoints.
Where you learn
In Lisbon, or wherever you are.
The same Pearson qualification, whichever way you study.
02The units
What's on the course.
Mandatory units, plus optional units. Your final set of optional units is confirmed with your academic team.
- Mandatory
- 8
- Optional listed
- 7
- PSA units
- 5
- Unit 1 Marketing PrinciplesPSA Mandatory
- Unit 2 Investigating Customer Communications Mandatory
- Unit 3 Developing a Communications PlanPSA Mandatory
- Unit 4 Investigating Digital Marketing Mandatory
- Unit 5 Developing a Digital Marketing Campaign Mandatory
- Unit 6 Branding Products and ServicesPSA Mandatory
- Unit 7 Generating Customer LoyaltyPSA Mandatory
- Unit 8 Corporate Social ResponsibilityPSA Mandatory
- Unit 9 Marketing an Event Optional
- Unit 10 Customer Immersive Experiences Optional
- Unit 11 Activating a Brand Optional
- Unit 12 Influencer Marketing Optional
- Unit 13 Market Research for a Start-up Business Optional
- Unit 14 Digital Analytics Optional
- Unit 15 International Business Optional
PSA Pearson Set Assignment: a unit assessed through an assignment that Pearson sets.
03How you're assessed
Assessed through assignments.
Assignment-based (coursework), with some Pearson Set Assignment units.
Assessment at a glance
- Coursework-based assessment: marketing plans, campaign portfolios, presentations, and analytical reports.
- PSA units use Pearson briefs with external standards verification.
- Creative work and strategic thinking are assessed through authentic marketing scenarios.
Skills you build
- Digital marketing automation, SEO/SEM, social media strategy, and content marketing
- Brand strategy, positioning, and creative campaign development across channels
- Market research, customer insight, analytics, and data-driven decision making
- Integrated marketing communications, PR, and relationship marketing
04Where it leads
Every level opens the next.
An HNC (Level 4) is the next level after Level 3.
- L3 Marketing This course
- HNC Business HNC (Level 4)
- HND Business HND (Level 5)
- Degree top-up On application
What is a BTEC?
A career-focused qualification from Pearson. BTECs are assignment-based: you are assessed through coursework, with some Pearson Set Assignment units.
Is Level 3 the right level for me?
It depends on your age and what you have studied so far. Level 2 typically suits ages 14 to 16 and Level 3 ages 16 to 18. Tell us about yourself and we'll suggest a starting level.
How big is the qualification?
1,080 guided learning hours, which Pearson describes as equivalent in size to three International A Levels.
What does it cost?
Fees are set by level, with and without boarding. The Level 3 figures are on the fees page. See the fees.
How do I apply?
Send us an enquiry with the subject and level you are interested in. We'll get back to you to talk through your options and the next steps.
06Start here
Where will you start?
Tell us about yourself, what you'd like to study and whether you'd rather join us in Lisbon or online. We'll suggest a starting level and talk you through your options.